COMPETENCIES

Pricing Research
Understanding optimal pricing is essential to managing revenue and sales expectations, planning product line resources, and preparing channels and distribution. By using both experimental designs and choice-modeling techniques, Morris Consumer Research Labs can assist you in understanding the price-elasticity of your product or services based on your competitive environment, consumer perception and economic tolerances.

Proof of Concept
By understanding the direct relationship between your product or service and the market you intend to participate in, the following types of information can be provided:

• A price elasticity model (linear and non-linear) that illustrates how product demand rises and falls across a range of prices.
• Your target audience's attitude and implied usage of your product or service. 
• How your target audience perceives your offer and what is their motivating criteria to purchase/act.
• Defining the industry and category in which your product or service is best suited and why.
• The size, scope, breadth and depth of your market place.